Saturday 7 am, I like to go to the supermarket when it’s at its quietest, which for me is 7 am as it opens.
Unfortunately yesterday there was no fresh bread available. A technical issue with the ovens was given as the excuse, but to be honest they struggle regularly to have the bakery fully functional in time for the store opening.
No problem, I grabbed a few items then moved on to a local bakery shop. It’s a local chain of a dozen or so stores. But like last week even though the opening hours notice showed a 7 am start, at 7.15 the staff looked nowhere near opening.
So as last week I ended up at an ultra-reliable local cafe who sold me a couple of the mini baguettes they would use for the sandwiches they sell.
So finally I ended up some bread and a happy 9-year-old who truly loves fresh baguette with butter and marmite for breakfast.
Do I shop too early? Not for me. Does going that early increase the chances of stock not being ready? Apparently yes. Should a store open one time with everything they advertise readily available? Yes.
Two high street retailers failing to provide the simplest of customer requests. One of them failing to even open on time. Online is always open! Sure I can’t get super fresh bread by ordering online, but I might be tempted to find an alternative, something I heat up at home maybe? Perhaps I should.
I won’t even try to go into the bread specific questions here. The psychology of putting the bread at the back of the store, making consumers walk past everything else, the smell, etc etc.
The high street has positives over online, but if they have no intention of playing to those then they lose.
The supermarket I use has warned that this years profits are not where they should be and a long-established staff bonus is at risk. Retail – the sale of goods to end-users. Everything you do should be about the end-user, failure to remember that will have negative consequences.